BALLANTINE’S MUSIC

Connecting Whisky with a younger audience.
As part of the activations, we developed a 100% digital campaign where different leaders of the electronic music scene presented music tracks and consumers were able to play their part. The objective: create the first interactive disc using crowdsourcing.
The album was released in summer and the themes were among the most listened to on radios.
The brand consumption increased considerably during the first 6 months of the campaign.