CAT CHOW

When emotions generate engagement and sales.
The pet food category does not It deals only in dogs, but also in Cats. Cat Chow, the leading brand of Purina's cat food, looking for Develop a campaign that increases Brand penetration. Through a concept strongly linked to the Special bond between cats and their Owners, we developed a campaign Multichannel promotional, with communication at point of sale, mass media and online. The results increased the level of awareness and consideration, such as as well as the volume and market share.