MUMM MOULIN ROUGE

Argentine production, French DNA.
Mumm, the traditional champagne brand, has its own vineyards in Argentina. From there, champagne is produced and distributed to several countries.
Due to the fact that Champagne is a registered-designation-of-origin, the brand had to communicate its origin without losing its historical value as a French brand.
Therefore, we developed a campaign to present the product to society under a concept and making actions aimed at honoring France. The most remarkable was the presentation, for the first time in South America, of the mythical Moulin Rouge of Paris. Only that action had a high impact in the mass media and generated profits 8 times greater than the total investment in the campaign.