MUMM TODO EMPIEZA POR VOS

Everything begins with good positioning.
The sparkling market, as happens with all the beverages, has been changing. Consequently, we developed a new brand platform, and a new campaign integrated with a differentiation strategy, that included a new packaging, a TV commercial, in store activations and digital actions -from an app to organize and discover parties, to art, design and fashion creative competitions-. The objective was lowering the age of the target consumers and positioning the brand in a more informal and casual style for the category. The result: the brand, for the first time, increased its share surpassing its traditional competitor.